ROC are passionate outdoor enthusiasts, inspired by the landscapes of the Brecon Beacons, Snowdonia, and the Welsh coast. They create unforgettable hiking, walking, and outdoor activities that connect people with nature and leave lasting memories.

Their old website didn’t capture this spirit. It was difficult to update, not fully mobile-friendly, and lacked the visual impact needed to inspire potential adventurers.

I designed and developed a brand-new WordPress website to showcase ROC’s adventures and make booking or enquiring simple.

Here’s what I did:

• Discovery & Planning – worked closely with ROC to define their goals and identify their key services
• Custom Design – immersive design with strong visuals that highlight Wales’ mountains, coasts, and trails
• Mobile-First Development – responsive, lightweight build that works seamlessly across all devices
• Adventure Listings – structured templates to showcase hikes, walks, and activities in a clear, engaging way
• SEO Optimisation – on-page SEO setup to help ROC rank for outdoor activities across Wales
• Performance Boost – optimised images, caching, and streamlined code for fast load speeds
• Training & Handover – guided the ROC team through updating pages and managing content themselves